Marketing | Netwave Interactive

Keeping Your Image Fresh Through Rebranding

Brand images are an integral part of a business’ identity and often reflect the very essence of what the company stands for – so changing things up is something that isn’t taken lightly. However, a re-brand can be a useful tool in keeping a brand in the spotlight and changing people’s view of a business. Even mega successful well-known brands need to freshen up their image from time to time. It gives the brand a chance to re-invent itself and refocus their goals and image.

Microsoft recently updated their look to a more modern simple design. They redesigned their logo to include a 4-color block symbol reminiscent of their famous Windows logo, in which the different colored squares are intended to express the company’s diverse portfolio of products. The brand overhaul gives them a sleek new look that is represented in all their branding from logo and website to their new Microsoft Stores and advertising.

Redesigning your corporate image can breathe new life into your existing business simply by changing the way people perceive your brand. It helps you stay relevant in a fast moving world. A change could be just the thing to get people to do a double take and spark interest in a brand that people may have forgotten about.

Businesses can grow in different directions as they develop over time. Maybe your company has developed new products or has decided to focus on a wider target audience than when the company started. Redesigning your brand can give your business a chance to target a new audience and change consumer perception.

Netwave Interactive specializes in creating bold brand identities that feature eye catching artwork while maintaining and supporting our clients’ business integrity and focal interests. We focus on getting to know your business and pushing the qualities that make your brand stick out into the spotlight with powerful and creative marketing. Contact Netwave and strengthen your brand image today.

Design, Support, and Grow Your Brand

Advertising // Business // Marketing

Manasquan Savings Bank Ad Sketch To Final Ad

Whether it’s building a strong social presence, designing a user friendly website or creating full ad campaigns, Netwave Interactive believes getting to know you and your business is key to helping your business grow. We take the time to learn the ins and outs of your business and work with you to make your business shine in new and exciting ways. Since starting in 1993, Netwave Interactive has developed a strong reputation for bold ideas and effective results, just take a look at our portfolio.

Contact us today to share your business challenges and we’ll brainstorm some ways to add a creative yet powerful spin to your marketing plan.

Generating Ongoing Revenue Through Smart Promotions

Business // Marketing

Are your promotions helping you find the right audience?

Attracting new customers is key to business growth. One of the most common methods to attract people to your company is through some kind of sale or promotion.

Sales and promotions can be very successful in boosting revenue – but does that mean long-term growth? Not necessarily.

In order to grow your business you should know your audience and their needs. You want to have your target audience in mind for every business decision you make.

Take bar promotions for example. If you run a killer deal once a week and it attracts a huge crowd, will those people be there when the deal is over? Some people will simply go to a bar that features a deal that night rather than return to you. This means you only boosted your business once and depending on the deal you may not have even gained any profit from it.

The same goes for just about every other type of promotion, from retail coupons and sales to hotel deals and restaurant discounts.

Technology is making it even easier for deal seekers to find and follow the best promotions. Websites like Groupon and Living Social can attract new customers willing to try your business. While these sites give people the latest promotions they may motivate them even further towards deal trailing.

Keeping your target audience in mind can lead to smarter, more effective promotions. Offer something that can highlight your business as being better than the rest. Leave your customers wanting more. If you present them with a unique experience they will be more inclined to come back to you rather than move on to the next company with a flashy deal.

Here at Netwave Interactive, we offer expert marketing consulting to help you ensure your company is making the most out of your promotions and effectively reaching the right audience. Our dedicated account team takes the time to get to know you and your business, offering advice that is specially designed for your business.

Contact Netwave Interactive today, and give your promotions the upper hand.

Pre-Roll Video – Online Advertising That Works

Advertising // Marketing // Uncategorized

Online video is growing everyday. According to eMarketer, 169 million people will be watching online videos each month by the end of 2012. With this growth, comes more opportunities for advertising. The fastest growing and most effective way to advertise online is Pre-roll video advertising.

Remember the last time you went to watch a video online and a short advertisement played before it started – that’s pre-roll video advertising.

Visuals are much more informative and engaging than straight text. Video uses movement and sound to reach your audience in a memorable and interactive way – and pre-roll video adds even more to this. Viewers can click imbedded links that lead them directly to your website, a contact form or anywhere else you want them to go to find out more information.

Pre-roll video advertising isn’t just on video sites like YouTube and Vimeo either. They are featured in videos on popular websites from TMZ to New York Times – just to name a few. As more websites feature videos, pre-roll advertising is sure to follow.

Another benefit to using pre-roll is your ability to target specific audiences. Smart placement of your video ads can significantly boost your click through rate and brand recognition. Pre-Roll video can target viewers based on a large number of different options. This includes demographic categories including age, location, marital status, household income, home-ownership and more. Besides demographics you can target geographically, by topic or content and by website.

In addition to reaching a highly targeted audience, your online videos are more likely to be seen than with traditional TV commercials. Devices like DVR’s make it easy for viewers to fast forward or cut out all commercials. Pre-roll ad’s are required to be played through to get to the viewers desired content – making them more likely to be seen.

If you already have a strong TV advertising campaign, combining it with pre-roll advertising can improve your messages impact. Studies have shown that combining the two improves the ad message’s recall by 53% and brand recall by 35%.

Take a look at this 15 sec pre-roll video we made for Manasquan Savings Bank:

Thanks to pre-roll video Manasquan Savings Bank is able to reach their target audience with a message. This 15 second pre-roll accompanies a 30 second TV version for a stronger impact then either would separately.

Thanks to faster internet connections and more advanced mobile devices, people are spending more time online. Developing a strong online marketing plan is key to tapping into this ever-growing market.

For more information on how advertising with pre-roll videos can give your marketing the boost it’s been looking for contact Netwave Marketing today.

4 Ways Microsites Can Improve Your Site Performance

Marketing // SEO // Websites

Microsites are small content specific websites with a flat link structure allowing for easier navigation which can be used to link to larger main sites. Flat Sites

The creation of microsites is a very efficient way to improve keyword search rankings without having to make major changes to your preexisting website.

Here are 4 ways using microsites can improve your site performance:

1. More Lines in the Water

The “more lines in the water” you have, the better chance you have of attracting new business.

Creating these mini websites will increase your reach by giving people more independent domain names to find that link back to your main site.

With each new microsite you create, you’re building a stronger web presence.

But beware – carelessly throwing up a bunch of microsites will not instantly increase your traffic or search engine results.

2. Helps the Right People Find You

Properly developed microsites don’t just bring in more traffic – they bring in the right traffic.

The key is to purchase a keyword specific domain. On this domain, develop a 3 – 4 page content heavy mini website that then points to your main website.

You need to take your time and determine which keywords your customers are using to look for your type of service or product. But if you focus on the proper strong keywords your microsite can significantly increase the amount and quality of traffic to your site.

Make sure your website is keyword specific. Therefore when developing your microsite, you want to make sure your domain name, title tags, meta tags, meta description, and website content all focus on only one service area or product.

Once this new microsite starts to appear higher in search engines, visitors will be clicking in to find our more information. Offer enough information to make the visitor interested to find out more.

An effective way to accomplish this is to have the Contact Us and About Us links on the small site link directly into your parent website.

3. Doesn’t Break The Bank

Microsites are one of the more cost effective ways to improve your site performance.

What makes microsites cost effective is the short development time needed to create them. Because they are only made up of a few very focused pages, they are not a huge undertaking.

Since time is money when it comes to web design, and just about everything, the simple structure of these sites make them fairly inexpensive to create.

4. Major Brand Reinforcement

Consistency is a major component of creating a strong brand and your microsites are another tool to reinforce that brand.

Don’t go crazy creating a new elaborate design for each microsite.

A properly designed microsite should have the same look and feel as the parent site. Keep the same colors, logo and design that you use on all your other sites. The navigation on all your sites should have a similar layout.

Keeping everything looking the same ensures that people aren’t getting confused when moving from your microsite to the main site. You don’t want people being unsure of what site they are on.

With proper planning, these small sites can be the boost your company is looking for. Our experienced and knowledgeable team can create successful microsites for your company using the most effective keywords for your market. Contact Netwave Interactive and improve your sites performance today.

Reach Brand Mastery Through Consistency

Business // Marketing

Two simple words can improve the overall effectiveness of your brand – STAY CONSISTENT. Full Marketing Packages ensure consistent branding.

Branding has a much stronger impact when there is an overarching theme that guides everything your company produces. This provides people with a familiar look and feel that, in time, leads to better brand recognition.

Think of some of the big brands out there.

Coca-Cola. McDonald’s. Pepsi. Ford. Nike.

They’ve all been around a long time. Yet their brand images have remained relatively the same throughout the history of each company.

It is crucial for companies to make their brand recognizable on everything tied to their name.

As consumers we can quickly recall the brands that have done a good job of incorporating their logo and brand image in everything they do. Once your brand is strong enough, simply adding your symbol or tag line is all that is needed to know it’s from your company. Think the Nike swoosh or the McDonald’s golden arches.

If you don’t think this is true, try one of the growing number of quiz games based around guessing which logo and taglines go with what brand.

These brands are doing a great job of using their branding logo, message, and theme with all their marketing – and it pays off. In highly competitive markets, brand recognition can be the key factor in your brand being chosen over your competitors.

These companies started out the same as every other company. Yet through strong and consistent messaging they have achieved instant recognition – and so can you.

Here at Netwave Interactive we believe in the power of strong branding. We can provide your company with a full branding package and use the same brand image in all of your ads, marketing collateral, social media and more. Contact us today and unlock your company’s true brand potential and join the elite list of instantly recognizable brands.

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