Online video is growing everyday. According to eMarketer, 169 million people will be watching online videos each month by the end of 2012. With this growth, comes more opportunities for advertising. The fastest growing and most effective way to advertise online is Pre-roll video advertising.
Visuals are much more informative and engaging than straight text. Video uses movement and sound to reach your audience in a memorable and interactive way – and pre-roll video adds even more to this. Viewers can click imbedded links that lead them directly to your website, a contact form or anywhere else you want them to go to find out more information.
Pre-roll video advertising isn’t just on video sites like YouTube and Vimeo either. They are featured in videos on popular websites from TMZ to New York Times – just to name a few. As more websites feature videos, pre-roll advertising is sure to follow.
Another benefit to using pre-roll is your ability to target specific audiences. Smart placement of your video ads can significantly boost your click through rate and brand recognition. Pre-Roll video can target viewers based on a large number of different options. This includes demographic categories including age, location, marital status, household income, home-ownership and more. Besides demographics you can target geographically, by topic or content and by website.
In addition to reaching a highly targeted audience, your online videos are more likely to be seen than with traditional TV commercials. Devices like DVR’s make it easy for viewers to fast forward or cut out all commercials. Pre-roll ad’s are required to be played through to get to the viewers desired content – making them more likely to be seen.
If you already have a strong TV advertising campaign, combining it with pre-roll advertising can improve your messages impact. Studies have shown that combining the two improves the ad message’s recall by 53% and brand recall by 35%.
Take a look at this 15 sec pre-roll video we made for Manasquan Savings Bank:
Thanks to pre-roll video Manasquan Savings Bank is able to reach their target audience with a message. This 15 second pre-roll accompanies a 30 second TV version for a stronger impact then either would separately.
Thanks to faster internet connections and more advanced mobile devices, people are spending more time online. Developing a strong online marketing plan is key to tapping into this ever-growing market.
For more information on how advertising with pre-roll videos can give your marketing the boost it’s been looking for contact Netwave Marketing today.