Comments for Netwave Interactive http://www.marketingagencynj.com Marketing That Gets Results Fri, 21 Oct 2011 09:04:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on Generate B2B Leads With Your Website by improve page rank http://www.marketingagencynj.com/generate-b2b-leads-with-your-website/#comment-18 improve page rank Fri, 21 Oct 2011 09:04:00 +0000 http://www.marketingagencynj.com/blog/?p=653#comment-18 Awesome tips, thanks! Awesome tips, thanks!

]]> Comment on Don’t Miss Out, Get LinkedIn by Sean McDonald http://www.marketingagencynj.com/dont-miss-out-get-linkedin/#comment-17 Sean McDonald Mon, 26 Sep 2011 19:00:29 +0000 http://www.marketingagencynj.com/blog/?p=605#comment-17 Good advice! Good advice!

]]> Comment on Keep Your Website Fresh, Inside And Out! by Heli http://www.marketingagencynj.com/keep-your-website-fresh-inside-and-out/#comment-16 Heli Sat, 24 Sep 2011 03:08:40 +0000 http://www.marketingagencynj.com/blog/?p=529#comment-16 Much appreciated for the information and share! Nancy Much appreciated for the information and share!
Nancy

]]> Comment on Gap’s Lesson Learned: Branding is Everything by Netwave Interactive http://www.marketingagencynj.com/gap%e2%80%99s-lesson-learned-branding-is-everything/#comment-15 Netwave Interactive Fri, 15 Oct 2010 15:43:49 +0000 http://www.marketingagencynj.com/blog/?p=415#comment-15 That is exactly right. When making such a huge change in branding (logo, website layout, etc.) the key is to research, research, research. Why would a clothing company need to have a web 2.0 type logo. web 2.0 is still ahead of its time. Great comment Chad! That is exactly right. When making such a huge change in branding (logo, website layout, etc.) the key is to research, research, research. Why would a clothing company need to have a web 2.0 type logo. web 2.0 is still ahead of its time. Great comment Chad!

]]> Comment on Gap’s Lesson Learned: Branding is Everything by Chad http://www.marketingagencynj.com/gap%e2%80%99s-lesson-learned-branding-is-everything/#comment-14 Chad Wed, 13 Oct 2010 14:26:19 +0000 http://www.marketingagencynj.com/blog/?p=415#comment-14 I am a fan of rebranding. If done correctly, it can lead to a financial windfall for the company. Some good examples are Apple switching to the graphite logo in the late 90's and IBM switching to the Bar Logo(designed be the inspirational Paul Rand) in the late 60's/early 70's. The most important thing would be that your new logo is better then your old logo. That, is where Gap clearly missed the boat. The proposed logo conveys the message that they are a bad Web 2.0 company rather then a respected clothing company. Obviously, quantifing what makes a new logo better then the old will be different for different companies at different times but, at the end of the day, some good old fashioned market research will help iron what is the most important for the brand in question, right? I am a fan of rebranding. If done correctly, it can lead to a financial windfall for the company. Some good examples are Apple switching to the graphite logo in the late 90′s and IBM switching to the Bar Logo(designed be the inspirational Paul Rand) in the late 60′s/early 70′s.

The most important thing would be that your new logo is better then your old logo. That, is where Gap clearly missed the boat. The proposed logo conveys the message that they are a bad Web 2.0 company rather then a respected clothing company. Obviously, quantifing what makes a new logo better then the old will be different for different companies at different times but, at the end of the day, some good old fashioned market research will help iron what is the most important for the brand in question, right?

]]> Comment on How to Handle Bad Publicity in Social Media by Tweets that mention marketingagencynj.com » NJ Marketing Tips: How to Handle Bad Publicity in Social Media -- Topsy.com http://www.marketingagencynj.com/nj-marketing-tips-how-to-handle-bad-publicity-in-social-media/#comment-13 Tweets that mention marketingagencynj.com » NJ Marketing Tips: How to Handle Bad Publicity in Social Media -- Topsy.com Wed, 01 Sep 2010 16:53:11 +0000 http://marketingagencynj.com/blog/?p=380#comment-13 [...] This post was mentioned on Twitter by Adam McIndoe, Catholic Charities and elliecb, NJ Social Media. NJ Social Media said: NJ Marketing Tips: How to Handle Bad Publicity in Social Media http://bit.ly/cCCQ1k RT @Marketing_NJ [...] [...] This post was mentioned on Twitter by Adam McIndoe, Catholic Charities and elliecb, NJ Social Media. NJ Social Media said: NJ Marketing Tips: How to Handle Bad Publicity in Social Media http://bit.ly/cCCQ1k RT @Marketing_NJ [...]

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