When New Jersey’s largest podiatric practice, Foot & Ankle Care Associates wanted to revitalize their marketing program, they turned to Netwave Interactive Marketing. We first developed a marketing plan that defined the trading areas for each of the practice’s 6 offices.

We then implemented a strategic marketing communications program for each office. For Hoboken, that involved creatively placed advertisement of the floors and walls of the PATH station, as well as a bright new sidewalk sign to direct patients to their downtown office.

In Hillsborough, updated newspaper advertisements in the Princeton Packet helped announce the opening of their newest office. The Martinsville office was promoted via Bridgewater Mall floor graphics, while direct mail was implemented to promote Raritan and Manville. The practice’s main office in Piscataway was promoted via health fairs and some eye catching, portable graphics.

Collectively, the entire practice has been promoted via a modern new web site and an easily remembered domain: www.njfootdoctors.com. With a blog and google campaign to support it, the site regularly produces new clients. With an ad campaign in NJ Monthly, the practice is well on its way to its most successful year ever.