Branding | Netwave Interactive

Reach Brand Mastery Through Consistency

Two simple words can improve the overall effectiveness of your brand – STAY CONSISTENT. Full Marketing Packages ensure consistent branding.

Branding has a much stronger impact when there is an overarching theme that guides everything your company produces. This provides people with a familiar look and feel that, in time, leads to better brand recognition.

Think of some of the big brands out there.

Coca-Cola. McDonald’s. Pepsi. Ford. Nike.

They’ve all been around a long time. Yet their brand images have remained relatively the same throughout the history of each company.

It is crucial for companies to make their brand recognizable on everything tied to their name.

As consumers we can quickly recall the brands that have done a good job of incorporating their logo and brand image in everything they do. Once your brand is strong enough, simply adding your symbol or tag line is all that is needed to know it’s from your company. Think the Nike swoosh or the McDonald’s golden arches.

If you don’t think this is true, try one of the growing number of quiz games based around guessing which logo and taglines go with what brand.

These brands are doing a great job of using their branding logo, message, and theme with all their marketing – and it pays off. In highly competitive markets, brand recognition can be the key factor in your brand being chosen over your competitors.

These companies started out the same as every other company. Yet through strong and consistent messaging they have achieved instant recognition – and so can you.

Here at Netwave Interactive we believe in the power of strong branding. We can provide your company with a full branding package and use the same brand image in all of your ads, marketing collateral, social media and more. Contact us today and unlock your company’s true brand potential and join the elite list of instantly recognizable brands.

Gap’s Lesson Learned: Branding is Everything

Advertising // Business // Marketing

We constantly preach that branding is everything in a marketing campaign. A company’s image should remain consistent across all media channels in order to create resonance in the minds of the consumers.

But what happens when a company attempts to change their logo? Well…just ask Gap! Continue reading “Gap’s Lesson Learned: Branding is Everything” »

Improve Your Brand, Improve Your Sales

Advertising // Business // Marketing

Sometimes improving your sales is as simple as altering your brand. This could even be simply changing one line in your marketing campaign. The following are examples (from The 60 Second Marketer) of companies that did just that.

Colgate Toothpaste did what all good brands do and analyzed the needs of their target market. They realized that even though dentists encourage us to brush three times a day, most people only brush twice a day. Based on that, they re-positioned their toothpaste as “The toothpaste for people who can only brush twice a day.” By re-positioning the brand, they were able to differentiate themselves from their competitors who, in the consumer’s mind, didn’t have the“twice a day magic formula” that Colgate had.

Valvoline Oil took a similar approach by creating a line extension for “people who can’t change their oil every 3,500 miles.” The new oil, which probably cost about 5% more to produce as their regular oil, was twice as expensive. Valvoline figured out that the person who couldn’t change their oil every 3,500 miles would probably be willing to pay a premium for an oil that protected their car for 7,000 miles.The result was that Valvoline got to charge twice as much for a product that only cost 5% more to produce. Brilliant!

A-1 Steak sauce grew their market share by changing 1 line of copy on their label. How did they do this? Their research indicated that consumers open their refrigerator door 8 times for every 1 time they open their pantry. So what did A-1 do? They added “Refrigerate after opening” onto the label (even though that wasn’t necessary). By doing this, A-1 Steak sauce was seen 8 times more frequently than it had been in the past. The more times customers see a product on their shelves, the more times they use it. Bravo.

Pepsi grew their sales and revenue by convincing restaurants to offer free refills. Remember in the old days when you had to pay for every soft drink you ordered? Well, the folks at Pepsi decided that one way to grow sales was to encourage restaurants to give free refills. The more refills, the more Pepsi sales. How did they do it? They convinced one restaurant chain that providing free refills was a way to increase customer loyalty. Once the first restaurant started offering free refills, they could easily point out to their competitors that local competition is providing free refills and suggest they do the same. The result? More sales and revenue for their brand.

Contact Netwave Interactive Marketing for help with your campaign, from beginning to end!

Better Branding with Social Media

Advertising // Marketing // Social Media

One of the most important things to remember when promoting your company is consistency. Maintaining a steady image in your audience’s mind yields a better chance of them remembering it.

When thinking of a business, a person should be able to associate it with something – or at least that’s what we hope happens. For instance, when you think of Nike, the image that you recall is a giant check. Similarly, the name McDonald’s immediately paints those large golden arches within your mind.