Advertising // Business // Marketing
When creating an ad, slogan or other campaign wording, it is vital that you do your research. What may sound creative and effective in English, could translate to give an entirely different meaning.
Ad copy must grab the audience’s attention and resonate in their minds. It must stand out and cause an impact. But, it must also make sense!
In an article by the 60 Second Marketer, 5 Words Never to Use in an Ad, some not-so-successful translations were listed to prove this point. Continue reading “Choose Your Words Wisely” »