Marketing | Netwave Interactive

Web Presence = PR for your Website

So, you’ve built an attractive, informative and navigable web site. It’s useless unless qualified prospects can find it. Building a web presence is as important as building a web site in the first place. Without it, no one will find your site.

Web presence can be measured in the amount of footprints an organization has on the web. It includes your website, your search engine rankings, your social network profiles, blogs, traffic, flat sites, popularity, and crosslinks. All of these footprints should be headed in one direction: Your Web Site.

Web Presence is about where you are on the web, how good that content is and how each piece relates to the other pieces. It’s about getting the right people to notice and follow you. It’s akin to a well-run publicity campaign: A consistent message that is conveyed across multiple media.

Here’s how it’s done: Communications Strategies are agreed upon (and should be the basis of the web site). Those messages are conveyed over and over again via keyword submissions; in press announcements, your social media campaigns, blogs, flat sites and landing pages etc. All of these elements feed off of one another.

Let’s use an example from one of our long-standing clients, Delicious Orchards. DO is a specialty food store celebrating its 100^th anniversary. It’s famous for fresh produce and fabulous recipes. During apple season, the site will be filled with related recipes and descriptions of the many varieties. Emails with popular recipes and featured items are sent out on a weekly basis. Twitter feeds and Facebook posts promote the recipes and events at the store. These posts are picked up by the search engines as they are retweeted and forwarded by DO’s thousands of followers and fans. Every posting includes links to relevant pages on the web site. Even print and broadcast ads reference the web site.

The popularity of the links and posts improves search engine rankings, which in turn, increase the number of web surfers visiting the site. The site’s increasing popularity in turn improves organic search results. Invitations on the site to join the DO mailing list, Facebook page and Twitter following improves the efficacy of social media.

It’s a web presence eco-system. Each element feeds off and in turn feeds the other elements. Many web site owners mistakenly view each element independently, often hiring separate web developers, SEO services, social media managers and advertising/PR agencies. A better approach is to have a single entity manage the entire process. It’s incredibly efficient. Once appropriate content is developed, it is then disseminated across the various media in the appropriate format.

A strong web presence will increase the number of visitors to your site, while improving the quality of the visits (more page views) and the quality of the visitors themselves. Moreover, it simplifies your ROI calculations. If you’re comfortable with the quality and quantity of visitors to your site, you no longer need to worry about how many Twitter followers you have or whether you’re ranked third or fourth in keywords. If these tasks are coordinated and consistently and properly managed, you WILL get more visitors and you WILL attract more qualified visitors.

Most importantly you WILL get a better return on your web site investment.

NetWave Interactive is experienced in building a strong and effective web presence. Give your website the attention it deserves, contact us today.

Keeping Your Image Fresh Through Rebranding

Advertising // Business // Marketing

Brand images are an integral part of a business’ identity and often reflect the very essence of what the company stands for – so changing things up is something that isn’t taken lightly. However, a re-brand can be a useful tool in keeping a brand in the spotlight and changing people’s view of a business. Even mega successful well-known brands need to freshen up their image from time to time. It gives the brand a chance to re-invent itself and refocus their goals and image.

Microsoft recently updated their look to a more modern simple design. They redesigned their logo to include a 4-color block symbol reminiscent of their famous Windows logo, in which the different colored squares are intended to express the company’s diverse portfolio of products. The brand overhaul gives them a sleek new look that is represented in all their branding from logo and website to their new Microsoft Stores and advertising.

Redesigning your corporate image can breathe new life into your existing business simply by changing the way people perceive your brand. It helps you stay relevant in a fast moving world. A change could be just the thing to get people to do a double take and spark interest in a brand that people may have forgotten about.

Businesses can grow in different directions as they develop over time. Maybe your company has developed new products or has decided to focus on a wider target audience than when the company started. Redesigning your brand can give your business a chance to target a new audience and change consumer perception.

Netwave Interactive specializes in creating bold brand identities that feature eye catching artwork while maintaining and supporting our clients’ business integrity and focal interests. We focus on getting to know your business and pushing the qualities that make your brand stick out into the spotlight with powerful and creative marketing. Contact Netwave and strengthen your brand image today.

Design, Support, and Grow Your Brand

Advertising // Business // Marketing

Manasquan Savings Bank Ad Sketch To Final Ad

Whether it’s building a strong social presence, designing a user friendly website or creating full ad campaigns, Netwave Interactive believes getting to know you and your business is key to helping your business grow. We take the time to learn the ins and outs of your business and work with you to make your business shine in new and exciting ways. Since starting in 1993, Netwave Interactive has developed a strong reputation for bold ideas and effective results, just take a look at our portfolio.

Contact us today to share your business challenges and we’ll brainstorm some ways to add a creative yet powerful spin to your marketing plan.

Generating Ongoing Revenue Through Smart Promotions

Business // Marketing

Are your promotions helping you find the right audience?

Attracting new customers is key to business growth. One of the most common methods to attract people to your company is through some kind of sale or promotion.

Sales and promotions can be very successful in boosting revenue – but does that mean long-term growth? Not necessarily.

In order to grow your business you should know your audience and their needs. You want to have your target audience in mind for every business decision you make.

Take bar promotions for example. If you run a killer deal once a week and it attracts a huge crowd, will those people be there when the deal is over? Some people will simply go to a bar that features a deal that night rather than return to you. This means you only boosted your business once and depending on the deal you may not have even gained any profit from it.

The same goes for just about every other type of promotion, from retail coupons and sales to hotel deals and restaurant discounts.

Technology is making it even easier for deal seekers to find and follow the best promotions. Websites like Groupon and Living Social can attract new customers willing to try your business. While these sites give people the latest promotions they may motivate them even further towards deal trailing.

Keeping your target audience in mind can lead to smarter, more effective promotions. Offer something that can highlight your business as being better than the rest. Leave your customers wanting more. If you present them with a unique experience they will be more inclined to come back to you rather than move on to the next company with a flashy deal.

Here at Netwave Interactive, we offer expert marketing consulting to help you ensure your company is making the most out of your promotions and effectively reaching the right audience. Our dedicated account team takes the time to get to know you and your business, offering advice that is specially designed for your business.

Contact Netwave Interactive today, and give your promotions the upper hand.

4 Ways Microsites Can Improve Your Site Performance

Marketing // SEO // Websites

Microsites are small content specific websites with a flat link structure allowing for easier navigation which can be used to link to larger main sites. Flat Sites

The creation of microsites is a very efficient way to improve keyword search rankings without having to make major changes to your preexisting website.

Here are 4 ways using microsites can improve your site performance:

1. More Lines in the Water

The “more lines in the water” you have, the better chance you have of attracting new business.

Creating these mini websites will increase your reach by giving people more independent domain names to find that link back to your main site.

With each new microsite you create, you’re building a stronger web presence.

But beware – carelessly throwing up a bunch of microsites will not instantly increase your traffic or search engine results.

2. Helps the Right People Find You

Properly developed microsites don’t just bring in more traffic – they bring in the right traffic.

The key is to purchase a keyword specific domain. On this domain, develop a 3 – 4 page content heavy mini website that then points to your main website.

You need to take your time and determine which keywords your customers are using to look for your type of service or product. But if you focus on the proper strong keywords your microsite can significantly increase the amount and quality of traffic to your site.

Make sure your website is keyword specific. Therefore when developing your microsite, you want to make sure your domain name, title tags, meta tags, meta description, and website content all focus on only one service area or product.

Once this new microsite starts to appear higher in search engines, visitors will be clicking in to find our more information. Offer enough information to make the visitor interested to find out more.

An effective way to accomplish this is to have the Contact Us and About Us links on the small site link directly into your parent website.

3. Doesn’t Break The Bank

Microsites are one of the more cost effective ways to improve your site performance.

What makes microsites cost effective is the short development time needed to create them. Because they are only made up of a few very focused pages, they are not a huge undertaking.

Since time is money when it comes to web design, and just about everything, the simple structure of these sites make them fairly inexpensive to create.

4. Major Brand Reinforcement

Consistency is a major component of creating a strong brand and your microsites are another tool to reinforce that brand.

Don’t go crazy creating a new elaborate design for each microsite.

A properly designed microsite should have the same look and feel as the parent site. Keep the same colors, logo and design that you use on all your other sites. The navigation on all your sites should have a similar layout.

Keeping everything looking the same ensures that people aren’t getting confused when moving from your microsite to the main site. You don’t want people being unsure of what site they are on.

With proper planning, these small sites can be the boost your company is looking for. Our experienced and knowledgeable team can create successful microsites for your company using the most effective keywords for your market. Contact Netwave Interactive and improve your sites performance today.

Reach Brand Mastery Through Consistency

Business // Marketing

Two simple words can improve the overall effectiveness of your brand – STAY CONSISTENT. Full Marketing Packages ensure consistent branding.

Branding has a much stronger impact when there is an overarching theme that guides everything your company produces. This provides people with a familiar look and feel that, in time, leads to better brand recognition.

Think of some of the big brands out there.

Coca-Cola. McDonald’s. Pepsi. Ford. Nike.

They’ve all been around a long time. Yet their brand images have remained relatively the same throughout the history of each company.

It is crucial for companies to make their brand recognizable on everything tied to their name.

As consumers we can quickly recall the brands that have done a good job of incorporating their logo and brand image in everything they do. Once your brand is strong enough, simply adding your symbol or tag line is all that is needed to know it’s from your company. Think the Nike swoosh or the McDonald’s golden arches.

If you don’t think this is true, try one of the growing number of quiz games based around guessing which logo and taglines go with what brand.

These brands are doing a great job of using their branding logo, message, and theme with all their marketing – and it pays off. In highly competitive markets, brand recognition can be the key factor in your brand being chosen over your competitors.

These companies started out the same as every other company. Yet through strong and consistent messaging they have achieved instant recognition – and so can you.

Here at Netwave Interactive we believe in the power of strong branding. We can provide your company with a full branding package and use the same brand image in all of your ads, marketing collateral, social media and more. Contact us today and unlock your company’s true brand potential and join the elite list of instantly recognizable brands.

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