Why do people search the internet? The short answer, because they have a need. Whether it is for a product or service, they have a need and are looking for it to be fulfilled. When people search the internet, thousands if not millions of website results are returned with possible answers to their inquiry. Yet, after exploring several pages of the site, they are still asking “Can this company help, do they have what I want, or what exactly does this company do?”
Varying sources say website visitors stay between 5 and 8 seconds before leaving a website and moving on to the next search result if they are not “interested.” In 2012, people want answers. I need x, can you help? Why not build a website that says “We have x, contact us to find out more.” Generally speaking, new clients, prospects, or customers will contact you if they find what they are looking for and need clarification. Do not make your website visitors dig for the answers. List your products or services right up front. Your websites navigation needs to be clean, specific, with an easy to use flow. Your services or products must be listed clearly. Don’t overwhelm your visitor with an over abundant amount of text that answers every question possible. Even if they read that you offer exactly what they are looking for, they are still going to contact you.
Netwave Interactive Marketing has developed over 500 websites with answers in mind since 1998. Our design and development team are masters in playing the devil’s advocate to ensure you, as a business owner, are utilizing your website as a sales tool. Take a look at our portfolio to see examples of sites we have built.
ur website is up, you’ve got your Facebook and Twitter accounts all set up, your Radio and Print ads are running, when you can afford it, and now your marketing strategy is complete right? … Wrong. Here is an easy and affordable way to breathe new life into your website and Facebook. Custom videos.
Nowadays, with social media booming, companies have an opportune chance of branding with little to no cost! Utilizing some of the many social networks available such as Twitter, Facebook and LinkedIn, businesses now have numerous outlets to promote their company other than through their own website.