According to a recent study, 71.2% of the US population is on Facebook. The vast majority of users are personal accounts, but most companies are warming up to the value of having a business page. That begs the question: How much overlap should there be between the two? Understandably, not everything that is shared on FB is appropriate for the workplace. However, if you’re not sharing what you do for a living with your personal friends, then you could be missing out on business leads.
I recently participated in a social media seminar at Netwave’s office. After we finished I posted on my personal Facebook page, “wrapping up with a social media seminar … I now know the finer points of tweeting!” The next day, I had a Facebook message Continue reading “Social Media: Mixing business with pleasure on Facebook” »