Consider this: In your daily communications, is it more effective to speak to someone face to face or send numerous emails? While email is certainly convenient, messages can easily be misinterpreted or misunderstood.
When your prospect or client gets your printed material in their hand, it’s like you’re speaking to them face to face. Your choices of fonts, images, paper stock all come across exactly as you intended them to. Don’t get me wrong, I love a well designed and targeted email, but every computer screen, browser version, and email client can render your message with slight variations. Continue reading “Print is NOT Dead” »