Our client, Novy & Associates, specializes in the practice of Elder Law. They came to us with the unique challenge of helping people get a better understanding of some of their more complex, yet critical services (Contesting a Will, What is a Guardianship? What is a Power of Attorney? How Long Does it Take to Settle an Estate?).
We decided quick informative video posts would be the most effective method to get this information across. We scripted, filmed and edited 8 videos covering each topic. We then posted these videos on their blog and YouTube channel with brief descriptions.
Video is an excellent and cost effective method of promoting ones services. Each attorney was able to complete the videotaping in approximately an hour each. In just two short weeks the video series has garnered more than 70 views.